What if you could combine the power of an adaptive AI training plan with the proven guidance of an experienced coach?
With personalized coaching from Simple Endurance Coaching and Athletica’s AI-driven insights providing clear feedback and automatic program adjustment, you'll know you're on the right path.
You'll have access to a dedicated coach who will help motivate you and fine-tune your AI-optimized training program so you'll be more likely to reach your goals.*
You'll get the best of both worlds.
When you sign up for TR, Systm (Sufferfest), or try out a Garmin or Zwift program, you’re on your own.
While these can be good programs, there’s no one to keep you accountable, motivate you, answer questions, or adjust your workouts if you’re sick or injured.
While AI can help with some of these things by automatically adjusting your program, what if you could get a coach AND AI?
What if you could train smarter with AI while still having the personalized approach of a coach who can be a motivator, educator, and guide?


Simple Endurance Coaching has teamed up with Athletica.ai to provide personalized training programs. Athletica provides the scientifically-based training program while we at Simple Endurance Coaching provide the personalized touch of a coach.
Athletica was formed by Dr. Paul Laursen, who literally wrote the textbook about HIIT training. Dr. Laursen is a highly respected sports scientist who saw the need for an AI-driven online training program that could respond to the needs of cyclists, runners, swimmers, and triathletes to “train smarter, not harder.”
While other platforms are now using AI to guide user's workouts, none have the scientific background or reputation in the physiology research community as Dr. Laursen.
In Athletica, Dr. Laursen merged his expertise in the fields of exercise science, athlete training, and fitness technology to deliver the most advanced AI workout plans and intelligent training plan, individually tailored for each athlete. This means you get the best in adaptive training programs.


Athletica provides periodized expert plans up for events to 7 months in the future
With Simple Endurance Coaching, you’ll get the AI-optimized training plan from Athletica, plus strength training and yoga sessions built into the program.
For $105/month, you’ll get a paid Athletica account, guided coaching, a weekly review of your program, and a response to your comments. This price includes a monthly meeting about goals and events, plus online group yoga and strength sessions.
Juniors pay $75/month for the package.