Train Smarter with Athletica + Simple Endurance Coaching
Most training plans don’t adjust when life gets in the way.
Athletica does.
Built by sports scientist Dr. Paul Laursen (author of the HIIT Science textbook), Athletica uses cutting-edge AI to create personalized endurance training plans that adapt in real time to your progress, performance, and schedule.
When you pair Athletica with Simple Endurance Coaching, you get more than a smart plan — you get expert support to guide your journey, keep you accountable, and integrate strength, yoga, and recovery into your training.

What Makes Athletica Different?

Athletica is not just another online training plan.
It’s a dynamic, research-backed coaching system that evolves with you.
Features include:
- Daily adaptive training plans based on your goals, fitness, and availability
- Session feedback loop: post-workout data updates your next training
- Workout Wizard to modify sessions when needed
- Testing weeks to keep your training zones up to date
- Science-based structure rooted in the HIIT Science methodology
- Workout Reserve to help you measure yourself against your recent best levels
Plans are available for:
- Cycling (all-rounder, time trial, gravel, cyclocross, MTB)
- Running (5k to 50k ultra)
- Triathlon & Duathlon (Sprint to Full Ironman)
- Rowing
- Hyrox
Athletica Coaching with Simple Endurance Coaching
Athletica’s AI engine is powerful on its own, but when combined with human coaching, it becomes a game-changer.
$165/month
(Adults)
$105/month
(Juniors)
What’s included:
- Full access to a paid Athletica plan
- Personalized coaching, daily review, and ongoing plan adjustments
- Personalized strength and yoga programming built into your week
- Monthly coaching calls to review goals, races, and progress
- Feedback on your sessions and support when you need it
- Race planning, recovery tracking, and mental skills coaching
- Free weekly yoga recovery class for all Simple Endurance Coaching athletes
Whether you’re training for a podium or your next big adventure or challenge, you’ll have a complete system built around your life.
Ready to Get Started?
Set up a free Virtual Coffee Chat to learn more about how coaching with Athletica works.
We’ll talk about your goals, training history, and how this combo of tech + human guidance can help you get where you want to go.